So What Exactly Is Pay Per Click (PPC)?
Pay Per Click, which I will not refer to as PPC, is exactly what it sounds like. You make an ad, and you pay each time someone clicks on your ad! I started to explain PPC a little bit in another section, and it was one of my examples of why internet marketing is so beneficial.
I recommend you check out example one in The Benefits Of Internet Marketing section of the learning center now if you have not already done so. The example shows just how powerful PPC can be, and how much money you can make with it. As you will see when you check it out, a single ads can make hundreds and even thousands of dollars a day, completely on auto-pilot.
A PPC ad is used for super targeted marketing, and super quick marketing. You can have visitors coming to your web site within 10 minutes of setting up your ad, and this obviously is very powerful.
The basic steps to setting up a PPC ad are the following:
- Sign up for any of the search engine’s PPC advertising services, this is free to sign up.
- Pick the keywords that you want to place bids on, and set your maximum bid for each of these keywords.
- Write out your ad, and include the site that your visitors will be directed to.
Now when someone clicks on your ad, you will pay a certain amount each time that ad is clicked, how much depends on many different factors which I will cover a little later.
The 3 Main Search Engines…
The largest is considered Google, with Yahoo! being 2nd, and MSN being the smallest of the 3. But all 3 of these search engines can bring you some major traffic through PPC ads.
You can sign up for the PPC programs here:
- Google AdWords – Google’s PPC Program
- Yahoo! Search Marketing – Yahoo!’s PPC Program
- MSN Ad Center – MSN’s PPC Program
After A Visitor Clicks…
Setting up your ad with the right price, and the right message is very important. You also want to make sure your ad is very relevant to the content you are directing the clicker to. But also very important is where you send that ads clicker, and what they see.
There are 3 main things that you can do in order to make money from your PPC ads. These 3 things are:
- Send the person directly to the product page (which is called direct linking).
- Send the person to a landing page of your own, where you pre-sell the product, and have affiliate links to the product page.
- Send the person to a landing page with an opt-in form of your own where you collect their information (known as building a list), and then redirect them to a landing page.
All 3 of these things have there ups and downs, and all 3 can be very profitable. Which one you use really depends on the niche, the time your willing to invest in the niche, the depth you want to go into the niche, and overall what you want to do in general.
Direct linking is the quickest way to setup your PPC advertising campaigns, because you don’t have to setup a landing page, and you don’t have to write out e-mail messages for your opt-in form sign-ups.
With direct linking, the product you are promoting has to have a sales page that converts well.
If you choose to setup a landing page, the most commonly used of landing page is a review style landing page. And there is good reason, and that is because review style landing pages work! I will touch more in depth on this in another section of the learning center.
If you are going to first direct the visitor to a landing page with an opt-in form, be prepared to join an auto responder service such as Aweber. I will cover e-mail marketing and auto-responders in another section of the learning center, as this is very important for long term relationships with customers, allowing you to make sale after sale to the same people.
Knowing The Difference Between PPC Ads And Organic Listings…
It is important that you know the difference between the organic listing and the PPC ads, because you need to know the area in which your PPC ads will be displaying.
Lets go back to the dog training example, and use that to do a search in the Google search engine. So go to Google.com and type in “dog training” into the search box, and then hit the search button.
You will see 3 different places in which the ads come up. The sponsored ads, or the PPC ads, are the ads that display on the very top (often highlighted in that tan box), and they are on the right. These are all people who are paying for those ads each time they are clicked.
The organic listings are the listings on the left, after the PPC ads at the top. There will never be more than 3 PPC ads at the top.
Let me show you a screen shot of exactly what I am talking about to make sure you understand:
The ones that are in red boxes are PPC ads, the ones in the yellow circle are the organic listings!
Of course both PPC ads and organic listings have there positives and negatives. PPC ads get you immediate highly targeted traffic, but you have to pay for them.
Organic listings get you free visitors, but you have to put the proper time into search engine optimization (SEO); building links, adding relevant content to your site, and all the other factors involved with placing in the top of the organic results.
Often a combination of both can be the most profitable option! You just need to put in the time to learn how to do both. And as you already know, Wealthy Affiliate University is the place that held my hand in doing this, and they are the best resource for learning how to succeed with both PPC ads, organic listings and every other aspect of internet marketing!