Common Email Marketing Mistakes
Email marketing, a cheap marketing tool to convey mass population message. It has cheap scale of money, but costly in scale of planning and hard working. It is a type of marketing tool having great dependency on planning and user satisfaction. A good planning and user satisfaction may lift the process to attain high success. Some of the most common email marketing mistakes make the whole process useless are mentioned as follow.
A lot of the following is learned from Wealthy Affiliate, as I joined Wealthy Affiliate University over 3 years ago and took their lesson planner to learn tons of aspects of internet marketing over the passed few years.
Low quality content: In email marketing, there can be no alternative for informative and attractive content. To attract the reader’s, high quality contents must be scripted. The content should be useful for the readers. Otherwise, they will not be interested to read your mails (How Often Should I Add Content To My Site?).
Use of illegal way to collect email address: This is the reason for email marketing being a steady risk to survive in the market. Sending emails to the addresses that is collected from a third party source increase the risk o that the mail might be marked as spam. If a mail is marked as spam, it became uncertain that other mails to the same email service provider would be delivered.
Use of the dangerous words:
There are some blacklisted words that is commonly used by the spammers. These words include free, opportunity, lifetime, and deal. Another dangerous job is the use of “click here” or “click this link” as anchor text in links. These steps increase the risk of marking the mails as spam.
Sending too much mail:
Often the web masters send too many emails to their subscribers. Thus, it becomes disgusting to the subscribers. They do not read the mail, loose there temper and move it to trash or mark as spam. These types of activities are prohibited in email marketing. This is spamming. Customers should be satisfied at any cost (Top 10 Email Marketing Tips).
Choosing a wrong time:
The time to send the promotional mails should be carefully chosen. Sending mails in weekdays is just a waste of time. No user has time to read promotional mails in weekdays. All kinds of promotional mails should be sent on holidays.
Not including identity information
:
This is the stupid one. To be successful in email marketing, it is necessary to make the user familiar with your company name and your product name. So, company name, address, contact information should be included in every mail.
Sending mails without unsubscribing link
:
A link to unsubscribe must be included in each mail. This allows a user to unsubscribe from the mailing list at any time. If no link is given, the user might mark the mails as spam to stop receiving it (Building Your Business With An Email List).
Insufficient user survey:
Without sufficient user survey, it is not possible to satisfy them. It is important to know what they actually want. Insufficient survey or no survey at all makes the marketing emails connectionless with the readers. A survey should be conducted periodically to get readers opinion and feedback and proper initiative should be taken to improve the content.
Avoiding these common mistakes may make the email marketing system effective. An email marketing process that avoids these mistakes will achieve success, surely!
Remember that you may also check out either Worldwide Brands for drop shipping or Wealthy Affiliate for general internet marketing, they are both the best in their respected markets and how I learned this business.
You may also go with the alternatives in Doba and The Rich Jerk.
MeLoveMoney.com Home | MeLoveMoney.com Internet Marketing Articles
