Building Your Business With An Email List

Hey everyone welcome back to this post Building Your Business With An Email List. Hope you enjoyed my last post on Internet Marketing While Watching TV. Although the post title was internet marketing while watching tv, really the post was about internet marketing with distractions and interruptions. I talked about how distractions and interruptions can actually help you work more at times, but at the same time when you are doing work that requires a lot of focus you need to do away with the interruptions and distractions. This is a super important model to follow in order to maximize your business potential.

Now I want to get back into actual techniques that you can use in your internet marketing business in order to maximize your profits and get the highest yield from each visitor of your website.  I want you to read the last part of that previous sentence again. Maximize your profits and get the highest yield from each visitor of your website. That is what the people who are making millions of dollars in this business do. They are maximizing their profits by doing the little things.

There are so many internet marketers out there that will do all of the really hard work, and then when the little easy work is left they get lazy and I just do not understand it.

Why would you go through all of the trouble of doing your keyword research (checkout Which Keywords Are Driving Traffic To Your Site), buying a domain name, adding it to your hosting account or even buying a new hosting account for that domain, build your whole website, add all of your content, do all of your on page optimization, take months building your links – finally reach the top of the search engines – and then NOT maximize your profits by getting the highest yield from each of your visitors? Why would someone not do that?

I just do not understand why someone would go through all of the hard work like that and NOT maximize their profit yields by simply adding an e-mail opt-in form and setting up a few e-mails in your auto responder (more about e-mail marketing with Top 10 Email Marketing Tips and Top 10 Email Marketing Secrets). It just doesn’t make sense why an internet marketer who is willing to work so hard and do possibly months or even years of work to get to their website to the top of the search engines and get all of that traffic, and then not do some simple things in order to maximize that traffic and get the most out of every single visitor that comes to your site.

So how does adding an e-mail opt in list to your website help you maximize your traffic? Well adding an e-mail opt in form allows you to capture your visitors e-mail addresses. When you are able to get your visitors e-mail addresses then you are able to get into contact with those visitors multiple of times. You get multiple chances to make money from those visitors.

Now let me ask you something. Say you are a car salesman. Do you think that you are going to do better if you get one single chance to sell a car to a customer who walks into your business ONE time? Or do you think that you are going to have a better chance of selling a car to someone who walks into business MULTIPLE times? Of course multiple times right? The more chances that you get an opportunity to sell to someone the higher the chances you have at selling them something.

And with the car salesman example, although you may not be able to sell the customer that brand new 2011 corvette that is $60,000 that you are going to get $5,000 commission on, maybe you will be able to sell them that new $20,000 Honda Accord that you are going to get $2,000 commission on. It’s not the big sale, but it’s a profit that you are getting that you would not have got if you did not get multiple chances to sell to that customer.

If the car salesman did not get multiple chances to sell to this customer they would have never have sold the $20,000 car and got a $2,000 commission. The customer would have probably went to a different dealership and they most likely would have bought another car from a totally different business.

Well the same goes for internet marketing. Although the prices may be a little lower, the concept is exactly the same thing.

If you are an internet marketing business (learn about How To Turn Your Website Into A Profit Machine) for example that sells online webinars that go for $5,000 a pop, then that would be your main product that you are trying to sell. Many of your visitors may not be able to afford that $5,000 webinar – but you can get them on the backend with lower profiting products like e-books, memberships, or possibly even webinars that are a couple thousands less. Although you didn’t sell your main product for $5,000 – you will get the chance to make sales for other products with multiple chances through an e-mail list.

So now that we covered why it’s important to set up an e-mail opt in list on your website (because you get multiple chances to sell to someone), lets go a little bit into how you can attract the visitors to actually give you their e-mail address, and then keep your visitors attention through an e-mail list so they actually read your e-mails and do not opt out of your e-mail list.

First lets go into you can attract people to give you their e-mail address. The first thing that you need to do is put the opt in form in a place where people are going to see it easily, and a place where they will see it no matter what part of your website they visit. Most people like to put opt in forms in the right side bar or the header if they don’t have a side bar. I like having a right side bar, so I usually put my opt in form in my right side bar. It’s somewhere that shows wherever someone visits on your site, so it gives you the best possible chance of getting each visitor to sign up (again more on e-mail marketing with Email Marketing and Common Email Marketing Mistakes).

You also want to make sure that your opt in form is a different color than your background so that people can easily see it, and it stands out really easily. This will give you the best chance of having as many people as possible sign up for your e-mail list.

The next thing that you need to do is give them a reason to sign up. Simply saying “sign up for my e-mail list” is not going to do it. People are never going to sign up for your e-mail list (give away their personal e-mail address) just because you are asking them to. People are greedy, they always want something. So you have to give them something of value for them to sign up for your opt in form (to get their e-mail). Give them a free e-book, a big secret, or anything else you can do in order to get your customers e-mail addresses.

I actually recommend that you test different offers for your e-mail list to see which offer gets you the most opt ins. It’s very important that you do everything possible to maximize the amount of people that sign up for your list, because this is maximizing your profit yields.

The next thing that you need to worry about is actually keeping those people on your list, so that they do not opt out of your e-mail list. Again, people are greedy, so you need to keep giving them something of value in order for them to stay on your opt in list. Again this can be things like free e-books, free tips, free secrets, or whatever else of value that you can give to them.

Another way to keep people on your e-mail list is through trust. You need to get your subscribers to trust you, because if they trust you then they are more likely to buy from you. Trust is everything between a you and your e-mail subscribers. You can gain your subscribers trust by not just giving them things of value, but by getting personal with them. Let them in on your life, let them know a little bit about what’s going on with your life, and they will start trusting you.

If they trust you, they will read your e-mails, and this is exactly what you are looking for from your e-mail subscribers. You want them to actually read your e-mails, because when you do throw an offer in your e-mails every once in a while they are much more likely to buy from you.

Hopefully this post helps you see the high importance of adding an e-mail opt in form to  your online businesses. If you would like more information on internet marketing I highly recommend checking out Wealthy Affiliate as they are the online business that taught me most of what I know and transformed me into a six figure a year internet marketer. Or you can check out the alternatives like The Rich Jerk in the wealth programs section.

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